Chronically online social media & audience development strategist đź‘€


About

I’m Diana, working mom and former head of social strategy for Condé Nast, including Vogue, The New Yorker, Architectural Digest, Bon Appétit, and more. I currently lead social growth at Raptive.

With over a decade of experience growing brands’ social audiences across lifestyle, news, and politics, I’ll guide you through the algorithms and best practices to create a plan that works for your business.

Services

Social Audit

No time for a complete overhaul of your social media strategy, but still need some guidance? The social audit plan provides a review of your existing channels with custom insights, content gaps, and new opportunities.

Social Strategy

A step beyond the audit, the social strategy plan provides custom content planning (new franchises, evergreen best pratices, competitive review, and more) for a new campaign, season, or rebrand.

AMA: Ask Me Anything

Not sure exactly what it is you need? I’ll help you figure it out, then get it done.

  • Social marketing content ( blog posts, whitepapers, trend reports, case studies)

  • POV: What’s Reddit? (or Bluesky, TikTok, Reels, etc.)

  • Platform, vendor, or industry research

  • “In-house” social strategy

  • Custom reporting

Talk to me and let’s get to work!